Stay Seven Steps Ahead July '09


STAY 7 STEPS AHEAD

As I briefly covered in May’s Newsletter more people are deciding to ‘stay put’ rather than sell their home, which means if a new kitchen or bathroom is required they are going to buy a better quality kitchen or bathroom so it can be enjoyed rather than just serve a purpose!

And if they are going to spend more money on better products, they will almost certainly demand better service.

While superstores will certainly try to sharpen up their act, the ball is clearly bouncing towards the independent's side of the net as quality and service is what they are all about.

And the odds suggest that the independent retailer can win this particular service game if they keep their eye on the ball.
 
CREDIT CRUNCHING IDEAS FOR THE TILE SHOP!!
 
1. Fight the price war with outstanding service!
Make sure your service and reputation is second to none! Price beating is not the most important thing during a recession (and dropping prices means you need more sales to make the same money!!), people are after great service and quality products, so really play to your strengths.
 
2. Show that the tile is VERSATILE!
As we are all fully aware with the designs, textures, shapes, colours and glazes available today, the use of tile has expanded beyond the kitchen and bath. The new trends in tile are squaring off against traditional floor coverings in every room of the house due to its ability to create surfaces that are durable, resistant to fire, soil and water, and its ease of maintenance. So why not add an interesting twist to your showroom and create a living / dining area setting within your showroom to highlight the ‘tiles’ sheer practicality & versatility!
 
3. Make the most of your add on sales!!
Using tile trim and listellos within your tile displays can really boost those add on sales!   Make the most of our current promotions and maybe pass on a promotion to your customer?
Using a checklist behind the counter or within displays can also make the customer aware of other items he/she may need!
 
4. E commerce!
Online retailing is said to grow another 13.3% to £20.9bn in 2009, and with the visible reduction in foot flow on our high street why not promote your business online? Those with less money to spend are turning to the internet to search out bargains additionally, the more affluent groups, who do still have money to spend, continue to appreciate the internet for its convenience, making the channel doubly resilient to the downturn!
 
5. Back to Basics.
Customers are always enticed by the ‘big red sale’ boards! And the belief that they are getting a great deal! So why not highlight products with “OFFER” now only £  Point Of Sale? Even if you haven’t altered the price it gives the consumer a sense that they are getting a real BARGAIN!!!
Dump bins are also a good way of promoting certain lines!
 
6. Advertising!
Writing an editorial on your business or industry sector for a newspaper, magazine or web site can be an effective way of promoting your business for FREE! Every successful business has something interesting to say and every start-up business has a story about why the owner started it. Remember why you are enthusiastic about your business and what is different or innovative about it, ‘Enthusiasm is Infectious’.
Use Your Customer Database
If you capture data such as customers address, phone numbers and email address’ why not make the most of them? Your past customers are also potential new customers so don’t be afraid of letting them know you have promotions instore!
 
7. Increase profits don’t cut costs!!
A well stocked shop looks far more appealing to your customer, as it sends out a positive message!